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Multinational enterprise business strategy 856


 
Module code GIL 856
Qualification Postgraduate
Faculty Gordon Institute of Business Science
Module content

This module is about international business and the strategies of MNEs. This module is from the perspective of the MNE and should not be confused with economics or country competitiveness. Globalisation is not an option for any business; it is a strategic imperative. The same is true for countries, which cannot grow rapidly without access to global capital and skills. The current global economic crisis has highlighted the interconnectedness of businesses (local and international) and requires an understanding and appreciation of global business. This module aims to provide students with the skills necessary to develop global business strategies and meet the challenges entailed.
Module credits 6.00
NQF Level 09
Language of tuition Module is presented in English
Department Gordon Institute of Business Science
Period of presentation Semester 1 or Semester 2
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